Each app now, it appears, needs you to be watching movies.

X, previously Twitter, is launching a devoted video app, bringing “real-time, participating content material to your sensible TVs” in keeping with CEO Linda Yaccarino, who introduced it on X on Tuesday.

In keeping with Yaccarino, the brand new app may have a trending video algorithm and AI-powered subjects, and can be obtainable on each smartphones and sensible TVs.

“This can be your go-to companion for a high-quality, immersive leisure expertise on a bigger display screen,” she wrote.

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The CEO added that the app continues to be being constructed and requested for X customers to share their concepts.

Final month, Yaccarino declared X’s intention to change into a “video first platform”. Virtually all social networks have been shifting in direction of the identical subject, blatantly taking inspiration from reigning video platforms, particularly TikTok. LinkedIn is at present testing a TikTok-like video feed, whereas Meta merchandise proceed to undertake TikTok’s vertical video format. In the meantime, YouTube, arguably the unique chief in video content material, nonetheless holds important viewership. And it appears like different apps need in.