November is one among my favorite occasions of 12 months, as an analyst in any case. Why? As a result of it’s when the MIDiA workforce pool their collective brainpower to formulate our end-of-year predictions. What provides our predictions their distinctive angle is that they’re constructed inside an inter-connected framework, factoring within the cross-industry tendencies that may form the approaching years. A music {industry} development doesn’t occur in isolation of social media tendencies, nor vice versa, and so forth. We boast a strong monitor report, with an 88% success charge in each our 2023 and 2022 predictions, following 84% and 79% within the earlier two years. The report is out there to purchasers right here. In the meantime, here’s a fast have a look at a few of the meta (not the corporate) themes:

·   The algorithm just isn’t listening anymore: That is our headline prediction and one which we predict may have far reaching impression throughout all types of leisure. Algorithms on massive scale platforms as soon as super-served customers, encouraging them ever nearer to their respective niches. Now algorithms are more and more pushing customers to the content material that helps platform monetisation priorities over person priorities. Customers find yourself feeling that the algorithm just isn’t listening to them anymore. This development will intensify in 2024 among the many world’s greatest shopper platforms, leading to person dissatisfaction and making a window of alternative for brand new, user-need-focused platforms, beginning the cycle another time.

·   Creation as consumption: If the late 2010s and early 2020s have been the period of the creator, the rest of the approaching decade will turn into the period of the buyer creator. The proliferation of consumer-focused creator instruments on main social platforms and past, will herald the following section of the consumerization of creation. Not solely will this see extra content material be person created (thus competing for consumption time), creation itself will turn into leisure, thus including to the competitors for time.

·   Rise of the threataverse:  The metaverse could really feel like a bus that by no means fairly arrives, however one thing far more tangible is already gaining scale – the threataverse. That is the rising development of social platforms turning into poisonous environments through which variety of opinion is remodeling into intolerance, divisiveness and hate speech. Accentuated by bot farms and clandestine actors, enabled by failing platform moderation insurance policies, social platforms are shifting from locations to share opinions, to platforms the place extra average voices not really feel protected to talk up. Threats, bullying, faux ‘info’ and aggressive counter-commentary have created the brand new defining framework of the net social world – the threataverse.

·   The longer term will probably be gated communities: Change is wrought as a lot by response as it’s by motion. The rise of the threataverse creates the foundations for what is going to come subsequent: the shift from open-social worlds into gated communities, the place teams of like-minded people can converse protected within the data that they won’t be topic to abuse and assault. The early promise of ‘in every single place, everybody social’ has confirmed poisonous and unworkable. Count on extra social platforms, to ramp up gated neighborhood options. These may even show to be a boon for fandom. Artists and different creators will be capable to converse with followers with out having to fret about torrents of damaging discourse from customers who can at the moment occupy and even co-opt, their open fan areas.

·   AI will proceed to reshape leisure: Whereas the rights framework will proceed to be disputed and outlined in 2024, AI expertise will proceed to speed up, each in sophistication and adoption. It can discover its loudest voice within the consumerization of creation however its subtler and extra pervasive impression will probably be a gentle assimilation into inventive workflows, turning into an ever extra utilised set of instruments for creation throughout all types of leisure, from Chat GPT creating traces of code for video games, by Eleven Labs producing podcast narration, to Beatoven creating soundtracks for influencer movies.

Like what you’ve got seen to date? Then come and interact with MIDiA’s stellar analysts as they stroll by their industry-specific predictions in our free-to-attend webinar, the algorithm just isn’t listening, on the eleventh of January, 2024.

You will discover the total report right here with 32 predictions throughout music, video games, video, social, audio, and media and advertising and marketing.

TAGS: MIDiA predictions, 2024 predictions, tech predictions, leisure predictions, music predictions, music {industry} tendencies, video games {industry} tendencies, video {industry} tendencies, audio {industry} tendencies, social media tendencies, cultural tendencies