Only a week after her music returned to TikTok, Taylor Swift partnered with the social media platform to deliver “unique in-app experiences to customers” in promotion of her new album The Tortured Poets Division.

The in-app experiences are par for the course for the billionaire songwriter. While you search “Taylor Swift” on TikTok a Tortured Poets Division animation seems. For those who comply with Swift, her official fanbase Taylor Nation, add “Fortnight (feat. Put up Malone),” and submit a video tagged “TheTorturedPoetsDepartment” you may unlock a banner to your profile image. Moreover, followers could also be included in a “Fan Highlight” carousel in the event that they use the hashtag. The partnership is paying homage to the singer’s YouTube Shorts problem for Midnights a.okay.a. the #TSAntiHeroChallenge.

Swift’s collaboration with TikTok comes after her music was eliminated from the platform in February after negotiations between Common Music Group (UMG) and TikTok dissolved over artist royalties. Nevertheless, final week the pop star’s music returned to TikTok forward of the discharge of TTPD. (Thus far, she’s the one UMG artist whose music is again on the platform.) UMG additionally represents huge artists like The Weeknd and Ariana Grande.

Her partnership is one among many to advertise The Tortured Poets Division; she collaborated with Spotify on a “library set up;” in case you search her identify on Instagram, a writing emoji seems; and he or she curated 5 playlists for Apple Music, recontextualizing a few of her largest hits into the 5 phases of grief.

For Midnights, she partnered with YouTube, TikTok, Spotify, Tumblr, and Amazon Prime‘s Thursday Evening Soccer. To not point out, the promo queen continues to make use of the album variant technique to maximise gross sales and income.