The ousted founding father of bankrupt EV startup Lordstown Motors has launched a brand new firm known as LandX Motors, that prominently shows the identical electrical pickup truck he as soon as promised would beat Tesla, Ford and Common Motors to market.

Steve Burns, a self-described “serial entrepreneur,” purchased many of the remaining belongings of his former startup late final yr as a part of the Lordstown’s Chapter 11 chapter proceedings, together with a big chunk of its electrical pickup vehicles. On a brand new web site for LandX Motors, he says this firm will chart “the way forward for mobility,” and claims he’ll construct a complete lineup of autos on the platform that underpins what was known as the Endurance. Whereas LandX Motors doesn’t explicitly confer with the vehicles because the Endurance, a video on the web site reveals EV vehicles which have the Lordstown badge.

An individual conversant in the corporate’s plans advised TechCrunch that it’s not a lot in regards to the Endurance truck, however the underlying platform, software program and engineering behind it. Nonetheless, with the previous Lordstown vehicles enjoying a starring function on firm’s web site and video, it’s unclear simply how developed this plan is.

What’s not made clear on the web site is how Burns plans to crack a number of the largest issues that Lordstown Motors by no means solved. Crucially, Lordstown Motors executives mentioned within the months earlier than submitting for chapter safety that the fee to construct the Endurance far exceeded the $60,000 retail value. The corporate additionally doesn’t say the place, or how, it plans to construct the vehicles. A LandX Motors spokesperson responded to an e mail, however didn’t present any additional info and declined to reply questions.

This isn’t the primary time that Burns has began a brand new electrical car firm with ties to an previous one. He based Lordstown Motors in 2019 after leaving a special struggling EV startup, Workhorse. He struck a take care of that firm to license the designs for a pickup truck undertaking that grew to become the Endurance.

He then bought a shuttered GM manufacturing unit in Lordstown, Ohio, and took Lordstown Motors public in a merger with a particular goal acquisition firm in 2020.

By early 2021, Lordstown Motors was beneath federal investigation for deceptive traders in the course of the merger course of about what number of orders it had secured for the Endurance. Burns and then-chief monetary officer Julio Rodriguez resigned after the corporate’s personal inside probe decided that they’d, actually, made deceptive statements.

The startup struggled and in the end bought the manufacturing unit to iPhone-maker Foxconn. The Taiwanese electronics big began constructing Endurance vehicles in late 2022, however they had been rapidly recalled, and the 2 firms had a falling out. Lordstown filed for chapter safety in June 2023. The Securities and Alternate Fee just lately mentioned in courtroom filings that it’s looking for $45 million from the corporate for “violations of federal securities legal guidelines.”

Burns made tens of tens of millions of {dollars} promoting Lordstown inventory throughout all of this. Late final yr, he bought the Lordstown belongings for about $10 million by means of a holding firm known as LAS Capital, which has investments in three different startups.

The brand new startup is a reunion even past the truck. Of the 16 workers who listing LandX Motors as their employer on LinkedIn, 13 of them used to work at Lordstown Motors. Duane Hughes, the chief who changed Burns at Workhorse in 2019 (and was changed in 2021 amid that startup’s personal struggles), is on the paperwork filed with the state of Michigan. (Julio Rodriguez can also be now the chief monetary officer of LAS Capital.)

“I believed then, and I imagine much more at present, in what we constructed at Lordstown. That’s why I purchased again the belongings and rehired many of the engineering group,” Burns advised Autoweek in December.