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Fixed COVID-19 misinformation is not sufficient to cease Spotify from renewing its cope with Joe Rogan’s podcast The Joe Rogan Expertise. The previous Concern Issue host and UFC coloration commentator is about to obtain an estimated $250 million for an undisclosed multi-year contract.
Different particulars of the brand new contract embrace Rogan having the ability to distribute his present on different platforms and a revenue-sharing settlement that is based mostly on advert gross sales, in line with the Wall Avenue Journal. The WSJ‘s report additionally states that Rogan’s new contract comes with a minimal assure however that quantity additionally stays undisclosed.
For the audio-streaming large, renewing Rogan was a no brainer as his present sits atop the preferred podcasts on the platform alongside esteemed firm New Heights with Jason and Travis Kelce and The Tucker Carlson Podcast. Regardless of being so widespread, Rogan is a continuing supply of controversy. Together with the aforementioned COVID-19 misinformation that’s frequently delivered on his podcast, Rogan has additionally confronted criticism for internet hosting controversial figures and discussing matters that vary from conspiracy theories to politically charged debates.
When Rogan signed his $200 million cope with Spotify in 2022, a number of artists left the platform and over 200+ medical professionals petitioned the service to place an finish to the present. Nothing got here of it then and nothing most likely will now as Spotify has invested a lot of cash into publishing Rogan, regardless of its points in lowballing or outright not paying different content material creators and artists.
Thus with this new deal, Spotify could have nonetheless paid more cash to Rogan’s controversial podcast than it did for the $100 million of its Creator Fairness Fund (i.e. the Joe Rogan apology fund).
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