The Biden marketing campaign has launched a TikTok account in a visual effort to succeed in youthful voters.

Within the President’s first video, posted final evening on the time of the Tremendous Bowl, he answered questions like “Jason Kelce or Travis Kelce”, “video games or commercials”, and “Trump or Biden”. You may guess his reply to that final one. The video, which garnered 4.2 million views, was captioned merely: “lol hey guys”.

Credit score: TikTok / @bidenhq.

Biden’s re-election marketing campaign has a TikTok presence regardless of its personal battles with the app, owned by China-based firm Bytedance. In March final 12 months, the Biden administration advised TikTok to lower ties with its father or mother firm, or else face a complete ban within the nation.

Federal businesses within the U.S. ordered all authorities officers to take away TikTok from their skilled gadgets final 12 months. A number of distinguished Democrats have lively TikTok accounts the place they publish political content material, together with Alexandria Ocasio-Cortez and Cory Booker.

The President’s marketing campaign advisors advised Axios that they are working to get their message throughout on as many platforms as attainable within the run-up to this 12 months’s election.

“In a media ecosystem that’s extra fragmented and personalised than ever, it is much more vital to get our message throughout each channel and each platform attainable,” they mentioned. The advisors additionally added that they’re incorporating a “refined safety protocol to make sure safety”.

The marketing campaign is leaning into social media and memes, additionally having shared a Tremendous Bowl-themed publish referencing far-right conspiracy theories across the sport, Taylor Swift, and Biden’s bid for re-election. Posting on platforms like TikTok will definitely attain youthful voters: 63 % of teenagers within the U.S. say they use the app.

How social media platforms defend integrity throughout worldwide elections this 12 months will possible be a degree of dialog and rivalry. TikTok has made it clear that they don’t settle for paid political adverts, but voter misinformation has been confirmed to flow into on the app. Each TikTok and Meta have laid out plans to fight such misinformation, however solely time will inform.