Quick trend is an trade ensnared in labor points and copyright issues, and it has an immense environmental influence as a result of its wastewater and carbon emissions. It additionally occurs to have the potential to make some huge cash, quick.

However regardless of all these points, VCs gained’t cease loving the sector.

On Wednesday, my colleague Manish Singh wrote a scoop a couple of potential Accel funding into Newme, a fast-fashion startup based mostly in India. Newme is an app-based retailer that produces 500 new objects per week with a mean price ticket of $10. This information comes only a week after the corporate closed a seed spherical.

Accel and Newme didn’t reply to requests for remark.

Newme seems to be very very similar to many different VC-backed fast-fashion startups like Shein, which has raised $4 billion, and Cider, an Andreessen Horowitz–backed startup valued at $1 billion. Cider says it’s on-demand stock makes it a extra moral fast-fashion possibility. That’s up for debate, although.

Accel’s potential funding into Newme stood out to me for a number of causes, the most important of which is that I’m simply not likely certain why VCs again these firms.

Quick-fashion firms gained fast recognition and enormous followings due to their capability to convey garments from the runway to your native division retailer in report time. However the truth is that usually, they’ll solely churn out garments so rapidly by slicing corners. The one approach to make this technique work is through the use of low-cost supplies and low-cost — and sure underpaid — labor, and in lots of circumstances, by copying designs.