For those who had been watching this 12 months’s Tremendous Bowl in California, Delaware, Michigan, or Washington D.C., you could have observed a collection of advertisements about Tesla.

No, the advertisements weren’t selling Elon Musk’s electrical car firm. Quite the opposite, the advertisements had been particularly calling for viewers to “Boycott Tesla.”

In case you missed these advertisements or are positioned outdoors of these areas, Mashable has embedded the 2 Tesla advertisements beneath.

The advertisements had been created by The Daybreak Undertaking, a company whose web site’s motto is listed as “Making Computer systems Secure For Humanity.” The Daybreak Undertaking has explicitly focused Tesla through the years. For those who try their web site now, it is just about completely drawing consideration to its Tesla criticism along with its two Tremendous Bowl advertisements.

The group is backed by tech entrepreneur Dan O’Dowd, a longtime Tesla critic himself.

Based on the Washington Put up, O’Dowd paid half one million {dollars} to air the “Boycott Tesla” Tremendous Bowl advertisements within the focused markets.

The ‘Boycott Tesla’ advertisements are hanging to look at

If this all sounds acquainted to you, that is as a result of O’Dowd and The Daybreak Undertaking ran anti-Tesla advertisements throughout final 12 months’s Tremendous Bowl as properly. Final 12 months’s advertisements targeted on how exams discovered that Tesla’s self-driving software program resulted within the car blowing previous faculty bus cease indicators and hitting child-sized crash check dummies.

Nonetheless, this time, The Daybreak Undertaking did not need to reference a check state of affairs. Two brief months after final 12 months’s advert aired, the identical faculty bus state of affairs performed out in actual life when a Tesla utilizing Autopilot struck a 17-year-old in North Carolina as he was getting off his bus. The college bus had its cease signal out and flashing lights on. The Daybreak Undertaking highlights this incident in one among its two Tremendous Bowl advertisements for this 12 months.

The second advert from The Daybreak Undertaking is much more hanging because it attracts viewers’ consideration to the proprietor’s guide for Tesla that notes the place Autopilot utilization is protected to interact.

“Tesla dances away from legal responsibility in Autopilot crashes by pointing to a be aware buried deep within the proprietor’s guide that claims Autopilot is just protected on freeways,” says the advert, mentioning how the federal government has requested that Tesla restrict Autopilot use solely to freeways.

“Shockingly, Tesla refused,” the advert says, referring to the federal government’s request. The Tremendous Bowl advert then goes on to reference deadly accidents involving Tesla automobiles that had been utilizing Autopilot on the time of their crash.

Tesla followers ceaselessly check with O’Dowd’s enterprise partnership with one other firm, Mobileye, which makes competing autonomous driving software program, to query O’Dowd’s credibility. The Washington Put up beforehand reported that his “motivation is pushed purely by his considerations concerning the security of Tesla’s tech.”

Whatever the messenger’s intentions, The Daybreak Undertaking’s advertisements reference real-life, factual occasions. And “Boycott Tesla” is the group’s response to an organization that has seemingly ignored security precautions.