London, sixth February 2024 – Understanding fandom dynamics has turn out to be more and more essential in a panorama inundated with leisure choices. MIDiA’s newest research, ‘Optimising the monetisation alternatives for TV and movie fandom within the TV-streaming period’, analysing Q3 2023 model tracker information, provides a complete exploration of the intersections between TV, movie, music, and video games fandoms. This report not solely identifies these overlaps but additionally presents invaluable insights for video IP holders in search of to capitalise on adjoining audiences. 

On the coronary heart of the evaluation lies the popularity of video because the central IP useful resource within the digital period. With its inherent storytelling capabilities, video stands because the bedrock of recent leisure, providing fertile floor for innovation and monetisation. Drawing inspiration from the gaming business, video content material creators can be taught greatest practices for monetising adjoining codecs, exemplified by profitable collaborations, similar to music artist skins in Fortnite.

Tim Mulligan, Senior Video Analyst at MIDiA Analysis, emphasised the significance of understanding fandom overlaps: “In an more and more saturated leisure panorama, understanding the fandom overlaps between beforehand distinct media codecs is extra vital than ever earlier than. For video, that is particularly vital as TV and movie nonetheless retain their function because the central hub of mainstream leisure.”

The research illuminates the intricate net of fandom, revealing how followers of video IP transcend conventional boundaries. These shoppers exhibit an affinity for content material throughout TV, movie, video games, and music, presenting quite a few alternatives for engagement and monetisation. Whereas celebrity IP instructions consideration, the research underscores the untapped potential in tailoring content material to area of interest audiences, as evidenced by the success of SVOD platforms in driving engagement.

Concerning the transition to the TV-streaming period, Mulligan famous: “With the transition to the TV-streaming period now totally underway, movie now has a possibility to penetrate the digital leisure ecosystem through good TVs. Nonetheless, within the TV-streaming period, this may imply utilizing legacy IP to drive funding in area of interest focused streaming content material in collaboration with video games and music companions. Alongside the rising function of movie in TV streaming libraries, TV exhibits may also begin to replicate movie’s IP success into adjoining media codecs.”

He additional highlighted the challenges going through TV streaming exhibits: “Nonetheless, there may be nonetheless a notable division between movie’s visibility and success contrasted with an consciousness problem for TV streaming exhibits. Solely one of many exhibits tracked within the MIDiA Analysis Q3 2023 model tracker is within the 95% consciousness class. TV streaming exhibits, whereas proving sturdy area of interest hits, have struggled to translate into mainstream IP because the fragmented streaming discovery panorama has but to efficiently replicate the scheduled and curated viewing expertise of conventional TV.”

Tim Mulligan is open for interviews. To get in contact, please contact Tsion Tadesse on Press@midiaresearch.com or tsion@midiaresearch.com. 

MIDiA Analysis is a market intelligence and consulting agency with long-standing experience within the enterprise of leisure and digital media. We work with numerous corporations, from TV networks, streaming companies, video games publishers, builders, and file labels, to tech giants and monetary organisations, offering a deep understanding of traits and improvements which are shaping the market and viewers behaviours.

We assist leaders formulate commercially actionable technique with a view to navigate the evolving digital-content and consumption panorama. We leverage multi-country shopper information, market forecasts, and different proprietary information instruments to offer unrivalled perception into the quickly altering, international, digital-content markets. Our protection areas embrace music, video, advertising and marketing and media, video games and audio.