Greater than 100 million individuals watch the Tremendous Bowl yearly, making it one of the vital highly-watched televised occasions in the US. So, it is no marvel that so many huge manufacturers pay prime greenback to promote throughout the huge sport.

It is even higher when an advert comes together with one thing to say throughout its 30 second highlight throughout the Tremendous Bowl.

Working example for this yr: The Tremendous Bowl advert for the upcoming animated movie, Despicable Me 4.

That is proper, Gru and the Minions may stroll away with the most effective Tremendous Bowl advert of the yr. Why? As a result of the advert overtly mocks all of these terrible AI-generated pictures mucking up the web.

The advert begins with pictures of AI-generated pictures in all their AI glory – ladies with a number of legs doing yoga, a handshake that includes two fingers with means too many fingers, a bunch of associates chomping on uncooked spaghetti collectively – all narrated by actor Jon Hamm.

“Synthetic intelligence is altering the best way we see the world,” Hamm says, because the AI generated pictures seem. “Displaying us what we by no means thought doable, remodeling the best way we do enterprise and bringing household and associates nearer.” 

“Along with synthetic intelligence, the longer term is in good fingers” Hamm says as we get to the massive reveal: The AI-generated pictures aren’t being created by computer systems in any respect, however by lots of of Minions wreaking havoc in a large workplace area. The trailer options one cackling Minion sitting at a photograph modifying program as he seeks to make one picture as foolish as doable.

Get it? AI-generated pictures are so unhealthy that they’ve to actually be created by a bunch of mischievous pranksters just like the Minions who’re doing it on goal. One has to suppose that the precise artists behind Despicable Me 4 had fun making this one.

Illumination/Common Footage’ Despicable Me 4 options the return of Stephen Carrell because the voice of Gru. Will Ferrell will likely be becoming a member of the solid as Gru’s new nemesis, Maxime Le Mal. “AI-generated” pictures of the 2 collectively make a short look within the Tremendous Bowl trailer as effectively.  

Despicable Me 4 hits theaters on July 3, 2024.