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I’m from Italy, and I only in the near past grew to become a everlasting resident in the USA. I dwell in Ohio, and I purchase groceries from a well known huge grocery firm.
One factor that sparked my consideration is that the cashiers ask the shoppers to join their particular grocery card with a username and a barcode.
This grocery card is a reward for patrons who find yourself saving more cash than folks with out the cardboard once they go and purchase their groceries.
That is additionally very good as a result of it saves cash on the fuel station adjoining to the grocery retailer.
In fact, as a knowledge scientist (and a reasonably obsessed one too), I began to consider the implications of getting all my grocery listing saved in a single card. And that makes me consider the sentence:
“Knowledge is the brand new oil”
by Clive Humby, within the sense that, whereas for a non information scientist a grocery listing of an individual is only a means to do some gossiping, for a knowledge scientist it’s a means to do buyer profiling of the shopper behind the grocery listing.
Buyer profiling implies that by utilizing information, we’re in a position to give “responses” which can be extra particular to the options of the shopper of curiosity.
Now, clearly I didn’t invent buyer profiling, and this grocery firm that I used to be speaking about does buyer profiling already.
Each weekend, in my mailbox, I see grocery coupons.
I don’t need to patronize you with what a grocery coupon is, so I’ll speak about it in a short time. They’re one thing like:
“Save 75 cents on the acquisition of a 12 oz or Bigger Brown Rice. Use it by 02/04/2021”
I’m not certain in the event that they do buyer profiling and these are buyer based mostly grocery coupons, however I’d be very stunned in the event that they weren’t.
Folks use Machine Studying to generate coupons on a regular basis, and an article…
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