As a part of its Q1 2024 incomes launch, Snap revealed that whole watch time on its TikTok competitor, Highlight, elevated greater than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a solution to compete with the rising reputation of TikTok. The corporate is touting the success of its short-from video feed a day after President Biden signed a invoice that may ban TikTok if its Chinese language dad or mum firm, ByteDance, fails to promote it inside a 12 months.

Snap says general time spent watching content material globally grew year-over-year, pushed primarily by will increase in whole time spent watching Highlight and creator Tales. The corporate says it has constructed extra superior rating fashions over the previous 12 months which can be driving enhancements in content material engagement.

The app had 422 million each day energetic customers in Q1 2024, a rise of 39 million, or 10% year-over-year. Snapchat+ subscribers additionally greater than tripled year-over-year, surpassing 9 million subscribers within the quarter.

Snap plans to proceed to spend money on generative AI fashions for the creation of Lenses on the platform, noting that the variety of ML and AI Lenses seen by customers elevated by greater than 50% year-over-year.

The corporate’s income for the quarter elevated 21% to $1.195 million, marking a return to double-digit progress. In its letter to buyers, Snap attributes the expansion to enhancements that it made to its promoting platform, together with a rise in demand for its direct-response (DR) promoting options. The corporate says the variety of small and medium-sized advertisers on Snapchat elevated 85% year-over-year.

Snap shares rose greater than 26% in prolonged buying and selling on Thursday.

The corporate, which laid off 10% of its workforce in February, now says it expects headcount to “develop modestly as we transfer by way of 2024.”

Snap’s earnings launch comes a day after Meta reported 27% progress for its first quarter. Nonetheless, Meta’s shares plunged on weak income steerage and plans to take a position “aggressively” in AI.