TikTok suspended a gamification characteristic within the European Union following an intervention by the bloc. With consideration on TikTok’s rising pile of US authorized woes, the announcement went largely unnoticed when it occurred late native time Wednesday.

TikTok’s transfer got here simply two days after the EU opened an investigation right into a so-called “process and reward” mechanism on the TikTok Lite app, citing considerations over an addictive design that might pose a psychological well being threat for younger individuals. The characteristic permits customers to earn factors for doing issues like watching and liking TikTok movies. ByteDance, TikTok’s mother or father, launched this model of TikTok Lite in France and Spain earlier this month.

Underneath the EU’s rebooted on-line governance and content material moderation rulebook, the Digital Providers Act (DSA), TikTok has a authorized obligation to mitigate systemic dangers in areas like baby security and psychological well being. But it failed to supply a threat evaluation report on the characteristic when the bloc’s enforcers got here knocking.

It is a huge deal as the corporate may face massive penalties underneath the DSA — of as much as 6% of its international annual turnover — if it’s discovered to have damaged the EU’s guidelines.

In an announcement posted on X yesterday, TikTok claimed it’s “voluntarily suspending” the rewards characteristic within the area to handle considerations. Nevertheless, on Monday, the Fee signalled it was getting ready to pressure TikTok’s hand, saying it was minded to make use of interim measures powers contained within the DSA to shut down the app whereas it conducts an investigation into the characteristic.

The EU gave TikTok two days to offer arguments in opposition to an enforced shutdown. Within the occasion, TikTok opted to preempt enforcement by asserting a “voluntary” suspension.

The event underlines how even the specter of interim enforcement can pack a punch that forces platform giants to rethink. (We’ve seen this form of factor earlier than in relation to related powers contained within the bloc’s Normal Knowledge Safety Regulation for instance — equivalent to a call by Google, again in 2019, to halt human assessment of audio snippets captured by its voice AI after an information safety authority had knowledgeable Google of an intention to make use of an urgency continuing to order it to cease processing the information.)

This acquainted disaster PR tactic goals to get forward of the damaging publicity related to an enforced shutdown by taking motion forward of a proper order.

Nonetheless, the EU is taking the win: Responding to TikTok’s announcement with a counter put up on X, the bloc’s internal-market-commissioner-cum-internet-sheriff, Thierry Breton, warned: “Our kids should not guinea pigs for social media.”

Breton went on to write down that he “takes word” of TikTok’s suspension of the reward program for the Lite app within the EU, including: “The instances in opposition to TikTok on the danger of addictiveness of the platform proceed.”

TikTok was contacted for affirmation on the standing of the TikTok Lite app in France and Spain. Because the title suggests, TikTok Lite is another TikTok app for customers who’ve older telephones or who largely connect with 2G or 3G networks.

The EU has two DSA probes open on TikTok: The primary, introduced again in February, is wanting right into a broad sweep of suspected non-compliance in areas together with addictive design, baby safety, adverts transparency and information entry for researchers. The second, introduced earlier this week, is targeted on TikTok Lite.

Nonetheless, Elon Musk-owned X was the primary very massive on-line platform to go underneath DSA investigation again in December, only a few months after the late August compliance deadline had kicked in. That investigation additionally stays ongoing.