Oh, you thought the probabilities of generative AI had been already terrifying sufficient? Effectively, we have some dangerous information for you. Adobe has simply launched a video showcasing its Adobe Firefly video mannequin, and it comes with a complete host of unnerving generative AI methods.

“Adobe is utilizing the facility of generative AI to ship essentially the most superior and exact modifying instruments ever in Premiere Professional,” says the cheerful over-the-top narration, earlier than showcasing how AI will quickly be used to generate objects that weren’t there earlier than, delete undesirable objects, lengthen scenes and create generated backdrops.

The video stresses that “content material credentials” will “at all times make clear whether or not AI was used”, however clearly that solely goes as far as the Adobe programme itself. With streamers and motion pictures already coming underneath hearth for sneaking AI into their closing merchandise, it appears inevitable that advancing know-how like that is solely going to make it more durable and more durable to inform what’s actual on our screens.