Instagram is growing a “Mix” characteristic that creates a non-public feed of Reels really useful for you and a pal. The corporate instructed TechCrunch on Friday that the characteristic is an inner prototype and isn’t being examined externally.

The characteristic was first noticed by reverse engineer Alessandro Paluzzi, who recurrently discovers social media options in improvement forward of their official launch. In response to a screenshot posted on X by Paluzzi, a Mix would come with “Reels suggestions primarily based on Reels you’ve shared with one another and your Reels pursuits.”

In different phrases, if you happen to invited a pal to a “Mix,” Instagram would generate a personalised feed of Reels that it believes the 2 of you’d be concerned with. Mix seems to be considerably much like Spotify’s performance of the identical title, which launched in 2021 and permits two folks to mix their favourite songs into one shared playlist.

The screenshot signifies that Blends can be personal between you and the opposite person and that you’d be capable of go away a Mix at any time. Instagram didn’t share any particular particulars in regards to the characteristic and whether or not Blends would constantly replace with new suggestions or if they might be up to date after a sure period of time.

The characteristic is designed to make it doable for customers to find new Reels collectively, which might be a method for Instagram to spice up Reels’ discovery and watch time. Since folks already ship one another Reels through DMs, Instagram would now be utilizing that knowledge to proactively suggest and show Reels that it believes a pair of customers would take pleasure in.

As with all different prototype, it’s unknown when or if Instagram plans to launch the characteristic externally.

If launched, Mix would give Instagram Reels customers entry to a enjoyable and collaborative characteristic that isn’t accessible on its rival platform, TikTok. Although the 2 merchandise are fairly related, the introduction of “Mix” might give Instagram a slight aggressive edge over TikTok, albeit a small one contemplating TikTok continues to largely dominate the short-form video market.