LinkedIn is testing a brand new TikTok-like short-form video feed, the corporate confirmed to TechCrunch on Wednesday. With this new check, LinkedIn joins quite a few different standard apps which have launched their very own short-form video feeds following TikTok’s rise in reputation, together with Instagram, YouTube, Snapchat and Netflix.

The feed was first noticed by Austin Null, a technique director at an influencer company known as McKinney. Null posted a brief demo on LinkedIn showcasing the brand new feed, which lives within the app’s navigation bar in a brand new “Video” tab. When you faucet on the brand new Video button, you’ll enter right into a vertical feed of quick movies you could swipe by. You’ll be able to like a video, depart a remark or share it with others. The corporate didn’t share particulars about how the feed determines which movies to indicate customers.

The brand new addition is just like the vertical short-form video feeds you see in different apps, however whereas these feeds embody a wide range of content material starting from comedy to cooking movies, LinkedIn’s feed is clearly targeted on careers and professionalism. When you have at all times been capable of put up movies on LinkedIn, the brand new devoted feed is  designed to spice up engagement and discovery on the platform by presenting bite-sized movies that individuals can shortly scroll by.

Microsoft-owned LinkedIn says movies have gotten one among its customers’ desired codecs for studying from professionals and consultants, which is why it’s testing a brand new approach for customers to find related movies. The function is in early testing, so most individuals gained’t have entry to it simply but.

The launch of the brand new function comes as many creators have amassed notable followings on TikTok for sharing recommendation and experiences relating to subjects like profession development, job searches {and professional} growth. LinkedIn’s new feed would give creators a brand new place to share their video content material and probably attain extra viewers. It’s attainable that LinkedIn may additionally monetize the feed sooner or later sooner or later to entice creators to put up their video content material on the app.

Though the function presents new alternatives for creators, some customers may not see the brand new feed as a welcome addition to the app, as they might really feel inundated by the numerous completely different short-form movies feeds on standard apps.