BeReal is in an actual bind.

In accordance with Enterprise Insider, workers had been informed at a February all-hands assembly that the app had about ten months of runway left earlier than working out of cash. Whereas BeReal has maintained a comparatively low head rely of 60 workers, its server prices are important. Now, management is scrambling to make the app interesting to traders.

BeReal’s distinctive, in-the-moment photo-sharing characteristic reworked it right into a cultural phenomenon on the peak of the COVID-19 pandemic. Heralded because the “anti-Instagram,” the corporate reached a valuation of $600 million in 2022 after securing $90 million in funding that very same 12 months. However the app’s development has since slowed, even after an try to diversify its enchantment by including new options in 2023.

In accordance with inside metrics shared with Enterprise Insider, BeReal at present has 40 million month-to-month lively customers and 25 million each day lively customers, up from 20 million in 2022. However sources stated that bounce is unimpressive within the eyes of traders and that the corporate was struggling to drum up curiosity in funding. Management additionally informed workers that “We’re speaking to among the greatest tech firms on this planet” a couple of potential acquisition. But when an answer does not current itself quickly, BeReal could also be doomed — just like the images on the app — to vanish.