Spotify is including music movies to its cell and desktop apps in some markets. They’re tightly built-in with the corporate’s music library because the streaming large helps you to seamlessly change between audio and music movies in its cell and desktop apps.

Nevertheless, music movies are solely accessible in beta in 11 choose markets for now — and the U.S. isn’t a part of this preliminary rollout. Right here’s the complete checklist of nations the place you’ll discover music movies beginning at the moment: Brazil, Colombia, Germany, Indonesia, Italy, Kenya, Netherlands, Poland, Philippines, Sweden and UK.

“For this beta rollout, we selected these markets based mostly on a variety of standards together with market measurement and the provision of native content material help . . . Keep tuned as we hope to broaden the catalog of music movies and improve availability to extra international locations,” Spotify’s VP International Head of Client Expertise Sten Garmark mentioned in an electronic mail.

Along with dwelling in a type of international locations, music movies additionally require an lively premium subscription. Free customers nonetheless have to move over to YouTube to look at music movies.

Right here’s the way it’s going to work. As an alternative of trying to find music movies immediately or shopping movies in a separate part of the app, music movies will be began from the “Now Taking part in” display screen. If you’re listening to a music that has a music video, you’ll be able to faucet on a button that claims “Change to Video” to… change to video.

The music video begins enjoying from the start (even in the event you have been in the midst of the observe) and replaces the album paintings. If you wish to view the video in full display screen, you’ll be able to rotate your cellphone to panorama.

For this function, Spotify isn’t merely embedding a YouTube video or partnering with a third-party firm. The corporate is internet hosting these movies immediately and delivering them to its customers with none advert. When requested about royalties when a music is performed in video format in comparison with an audio stream, the corporate didn’t reply.

If you wish to return to background listening, you’ll be able to faucet on the button that claims “Change to Audio” to show off the music video. And in the event you watch the music video till the tip, Spotify will play the subsequent music in your queue in audio.

On desktop, music movies seem within the right-hand column with details about the present music and artist. Spotify says that the function can be accessible on TVs, the place it makes lots of sense. As a reminder, the corporate has launched apps for the Apple TV, Android TV, Hearth TV units, gaming consoles and a number of other good TV fashions.

At first, solely a restricted variety of music movies might be accessible in Spotify. However the firm has already secured distribution rights so as to add extra movies down the street.

“In our preliminary beta rollout, we’re beginning with a restricted subset of the complete catalog, which incorporates 1000’s of music movies. Inside this subset, we aimed to prioritize a variety of genres and artists throughout our launch markets,“ Garmark mentioned.

The timing of this function launch is fascinating as Common Music Group pulled out its songs from TikTok following a dispute over royalties. With music movies, Spotify is including extra video content material to its app, past Clips (brief movies of artists speaking to followers) and Canvas (looping album artworks).

On the similar time, Spotify can be catching up with different streaming companies as music movies can be found in YouTube Music if you seek for a music or if you browse an artist web page. Apple Music additionally has music movies in a separate part on every artist web page. However, in each instances, it’s not as straightforward to change from audio to video.

Picture Credit: Spotify